I’ve got ten years of experience amplifying brands, telling stories, and leading programs at companies of all shapes and sizes.

Experience

Content Strategy Lead

Pinterest
June 2023–present

I lead content strategy and UX for a number of Pinterest brand sites and experiences (Newsroom, Impact, Investor Relations and more). Partnering cross-functionally with teams from engineering to product to corporate affairs, I bring the Pinterest brand to life through thoughtful, engaging digital experiences.

Freelance Content & Brand Strategist

Clients: Incredible Health, Bao Toan Kitchen & Bar
May 2024–present

In my off hours, I'm a freelance content strategist and copywriter primarily working in hospitality and healthcare. I craft strategic blog content, UX copy, and brand messaging for Incredible Health, a fast-growing health tech startup, and consult on web and social marketing for Bao Toan Kitchen & Bar. My work blends strategy and storytelling to drive engagement and revenue for businesses as well as clarity and value for users and customers.

Program Manager, Digital
Marketing & Content

Meta
2022–2023

I managed web, social, and internal storytelling for Design at Meta, a supergroup of Meta’s multidisciplinary design teams. I oversaw the end-to-end content production process, from setting strategy to crafting multi-channel content experiences aimed at attracting talent, establishing design thought leadership, and marketing design internally at Meta.

Senior Strategist, Brand & Digital

Instrument (Clients: Samsung, Google)
2021–2022

As a strategist at digital agency Instrument, I helped create world-class brand campaigns and experiences for some of the biggest companies in tech. During my tenure I set the strategy for a major brand campaign with Google and built data-driven ecommerce experiences for Samsung.

Content Strategy Lead

IDEO
Previously: Senior Digital Marketing Specialist
2015–2021

Spanning six years and multiple promotions, I performed just about every marketing function on the global brand team at IDEO, a world-renowned design firm. I served as managing editor, and later editor-in-chief, of IDEO’s award-winning design blog, growing the audience from zero to more than 125,000 readers per month. I also led IDEO’s website, social media, and email marketing workstreams and established a content strategy practice globally.